At Halloween, we all think about scary stuff, and that made me think of how most people view marketing. If you’re a holistic business owner, then you are most likely incredible at what you do. Unfortunately, the service or product you provide is only half of it. Without marketing, your business cannot exist. For those of you who dread marketing, here’s an important tip: If you put marketing systems in place, it’s not so scary!
Here’s a way to make it fun – take a marketing planning retreat! This could be a few hours, a day, a weekend, whatever you want. Take that time and make sure it is uninterrupted and in an environment where you can focus. Then go to town planning your marketing over the next 3-6 months. Plan out the blogs you will write, where you will advertise, the special programs you will promote, and all the ways you will get the word out.
When you have a plan in front of you, it becomes easier to swallow each week as you go about your marketing efforts. You can simply take out your list, perform the task and check it off. It also helps your marketing to be more strategic. When you do your marketing haphazardly, it will end up having no rhyme or reason to it and it won’t have the consistency that marketing requires, but when you plan up front, you can integrate consistency and timeliness into your plans.
If doing this on your own seems like too much for you, ask me about my new “Nurture Your Way To Success” coaching program. Happy marketing!